So far we have discussed many types advertising techniques with you, all with the right use of various kinds of signs. This type we came up with the new thing called as Channel Letters. The concept is quite old but as you know marketing techniques have an on and off season. So this time is an on time for this kind of letters. So we thought to discuss them in detail along with their types or anything related to them.
So the technical definition says, “Channel letters are custom-made metal or plastic letters commonly used in exterior signage on public and commercial buildings, and often internally illuminated. Un-lit three-dimensional letters that are applied to sign panels or monuments are usually referred to as dimensional letters.”
If we have to divide these letters then we can say that there are two broad categories in which they can be divided i.e. standard and reverse. But these letters can be divided into many types on a varied basis like their type of illumination i.e. neon and LED, their mounting method i.e. direct and raceway.
Standard Channel Letters- Face Lit: These letters have colored acrylic front along with the aluminum cover from sides and backs. Aluminum have the quality to stay rust free so these letters do not rust in any condition. And the front lit up with either LED or Neon lights which are fitted inside the letters.
Reverse Channel Letters- Back Lit: as the name suggests these letters are just opposite of the standard letters as their front is covered with aluminum whereas their back is covered with polycarbonate material. These letters lit up on the edges and give a halo look, not like the complete glow like the standard ones.
Neon Lighted Letters: I hope everyone is well aware of the concept of neon lights. There is no change in the usage of the concept here as well. In this format, the wire is filled with the colored glasses which help in illuminating the letters. Although these lights give a brighter view but they still require more attention in regards to maintenance and also are not the right option for cold weather.